A branding design agency is a team of experts who help bring a brand to life. This involves more than napkin sketches and design software; it requires extensive research, collaboration and planning. Unlike most advertising or marketing agencies, branding companies have a big picture approach and consider everything that will come into play once a brand is successfully marketed.

Branding agencies will work with you to create a brand strategy that sets your company apart from the competition and defines your intangible qualities, values and promise to customers. They will also create a brand guideline that provides the toolkit for embedding your new identity into your business from the inside out. This will include a style guide (the “rule book” of how to use your visuals, colors, logo, and voice), an image bank, and a website.

A great logo shows your audience what your company stands for, makes it memorable, and helps to build trust. Branding agencies will design a logo that is perfect for your company and its goals, whether you want to project historic legacy, cutting-edge innovation or no-nonsense professionalism. They will also make sure that your logo is easily recognizable in crowded marketplaces, and can be used across a variety of mediums and devices.

Branding agencies will also help you find a great name for your company or product and develop a strategy to get that name out there. They will take into account your competitors, what people are searching for, and how to use keywords that will help you stand out from the crowd. branding design agency