Privacy Policy

Last modified: May 11, 2021

This privacy policy governs your access or use, of content, products, and services made available by Docwellbee and its parents, subsidiaries, and affiliates, (collectively, “GoBLue Card”, “us” or “we”), including GoBLue Card, Docwellbee, Affordable Family Health Services, Inc., and AFHS  (collectively, the “Services”).

Your use of our Services, including any dispute concerning privacy, is subject to this Privacy Policy and our Terms of Use. BY USING OUR SERVICES, YOU ARE ACCEPTING THIS PRIVACY POLICY AND OUR TERMS OF USE AND AUTHORIZING THE COLLECTION, USES AND DISCLOSURES SET FORTH HEREIN. If you do not agree to this Privacy Policy or our Terms of Use, do not access or use the Services. This Privacy Policy and our Terms of Use expressly supersede prior agreements or arrangements with you.

Information collected by GoBLue Card

Information You Provide to GoBLue Card 

You may choose to provide us with information to receive certain Services. The information you provide us depends on the Services you choose to access and may include:  

If you choose to provide us with information about your family members or any other individual, you represent and warrant that you have permission to provide this information to GoBLue Card.

You agree to let us use and share the information you provide in order to provide the Services, to run our business (including for the purposes of internal business operations, analytics, and to provide, develop, change, market or optimize our services and products), and to communicate and market to you (directly or via third parties). 

You agree that GoBLue Card may contact you by mail, telephone, email, or text message (including by an automatic telephone dialing system) at any of the addresses, phone numbers or other information provided by you or on your behalf in connection with your account, including for marketing purposes. GoBLue Card advertising and communications may include health, prescription, pharmacy, and related information. Should you send GoBLue Card a direct SMS message through a mobile device, such a message constitutes your prior express written consent to receive, review, and respond to the messages you request to that SMS device. You understand that you are not required to provide this consent as a condition of using our Services. You also understand that you may opt out of receiving marketing text messages from GoBLue Card at any time, either by texting the word “STOP” to the text message using the mobile device that is receiving the messages.

Situations in which you may provide us with information include but are not limited to:

Information Collected When You Use Our Websites or Mobile Applications

In addition to any information that you choose to submit to us, we and the third parties we work with may use a variety of technologies that automatically (or passively) collect certain information whenever you use the Services. This information includes but is not limited to:

We and/or third parties we work with collect this information using technologies including but not limited to the following:

By using our Services, you agree to let us use and share such information in order to provide the Services, to run our business (including for the purposes of internal business operations, analytics, and to provide, develop, change, market or optimize our services and products), and to communicate and market to you (directly or via third parties). 

Demographics and Interest Information

The Services have implemented Google Analytics Demographics and Interest reporting. This tool requires that we permit access to cookie identification information and enables us to view demographic and other information aggregated from the overall population of the visitors to our website. The information we receive does not include your name or contact information.   

Information You Provide to Third Parties

We receive information about you from third parties, including as detailed below: 

  1. Healthcare professionals. Some healthcare professionals who use GoBLue Card may text or email you a coupon. In order to receive the coupon from your healthcare professional, you must provide your contact information and your prescription information. By providing your healthcare professional with your contact information and your prescription information, you are requesting to be contacted with prescription-related information, and you acknowledge that there may be some risk that the message could be read by a third party. We also receive information from our Medical Groups and other healthcare partners.
  2. Marketing partners. We may work with third parties to conduct marketing campaigns and/or receive information for potential users of our Services. Such third parties may collect and provide to us personal information such as your name, contact information, medical information (such as condition and prescription) and demographic information (such as age and location). 
  3. Data partners. We may in some cases supplement the information we collect about you with information from third parties, including data regarding online activities across devices and online platforms. 
  4. Pharmacy benefit managers. Most prescriptions purchased in the United States, including prescriptions filled through the use of discount coupons, loyalty cards or insurance co-pays, result in the pharmacy reporting patient data back to the company that provides the benefit. When you use a coupon provided by GoBLue Card, we receive information about the transaction from the corresponding pharmacy benefit manager.

By using the Services, you agree to let us use and share such personal information in order to provide services to you, to run our business (including for the purposes of internal business operations, analytics, and to provide, change, market or optimize our services and products), and to communicate and market to you (directly or via third parties). 

When do we share information that can identify you with a third party?

GoBLue Card does not sell personal medical information. We do not provide your personally-identifiable medical information to third parties in exchange for payment. 

Like many companies, GoBLue Card uses personal information in order to provide services to you, to run our business (including for the purposes of internal business operations and analytics, to provide, change, market or optimize our services and products), and to communicate and market to you. In some instances, we may use third parties to help assist us in the above. 

Here are some examples where we may share information with third parties:

We may disclose information you provide, about your use of our websites or apps, or that we obtain about you from third parties if we are required to do so by law or if we have a good faith belief that disclosure is necessary to (1) comply with the law or with legal process served on us; (2) protect and defend our rights or property; or (3) act in an emergency to protect someone’s safety. GoBLue Card may transfer its user database, including personal information contained therein, to a third party who acquires all or substantially all of the assets or stock of GoBLue Card whether by merger, acquisition, reorganization or otherwise.

What about kids’ personally identifiable information?

The Services are only for users of the age of 18 or older. If you are under the age of 18, please do not attempt to register with us or provide any personal information about yourself to us at any time for the Services. We assume our Services are used by adults. We respect the privacy of parents and children and are committed to complying with the Children’s Online Privacy Protection Act (“COPPA”). With respect to those Services that ask for age, we do not collect personal information from individuals who identify themselves as under the age of 13 except in those limited circumstances where we believe that such collection is permitted under COPPA.

We may ask prospective users to provide their age during the registration process and at other times while using the Services. If a user indicates that he or she is under the age of 13 then all personal data collected during the registration process is automatically deleted except that we may retain and use limited information, such as the child’s email address, for a limited period of time, in those cases where we believe that the collection and use of such information is permitted under COPPA.

If a parent believes that his or her child has provided us with personal information, he or she can contact us via email or postal mail as listed below. We will promptly delete the information upon learning that it relates to a child under the age of 13.

Additional privacy related information 

Security

Although we will have reasonable security safeguards with respect to the Services, we cannot ensure or warrant the security of any information transmitted to us over the internet or other electronic means (such as text messages), and we accept no liability for any unintentional disclosure.

Third-Party Services and Promotions

Our Services contain information about third-party services, and hyperlinks and pointers to Internet sites maintained by third parties and uses some services by third parties. We do not control, operate or endorse in any respect information, products or services provided by such third parties. Many third parties have their own privacy policies that differ from ours. This privacy policy only covers our Services and does not cover any other third parties. We do not control the policies of third parties.

We may offer contests, sweepstakes, or promotions sponsored or co-sponsored by third parties. You may choose to participate in such contests, sweepstakes or promotions and provide information requested by such third parties. We have no control over such third parties’ use of such information.

Do Not Track Requests

At this time we do not respond to browser “Do Not Track” signals.

European Union Visitors

Please do not use the Services if you are not a resident of the United States. The Services are intended for use only by residents of the United States. Use by visitors from the European Economic Area, or EEA, is prohibited.

Deletion Requests and Opt-Outs

All users nationwide can request deletion of their data as specified in the California Consumer Privacy Act. You can submit a request to the email: promo@GoBLue Card.com. Please note that we will need to verify your request before we can fulfill it, including verifying your identity. 

To unsubscribe from GoBLue Card text marketing messages, please reply STOP to the message.

To unsubscribe from marketing emails, please use the link located at the bottom of the marketing email. GoBLue Card complies with CAN-SPAM and you may subsequently opt-out of receiving commercial messages from us by following the directions contained in any commercial email communication. You may still receive transactional messages about your account, including messages pertaining to, the renewal of your subscription (if applicable), and so forth.

To control what cookies are collected when you are on our website, please click on the “Cookie Preferences” link at the bottom of the applicable webpage or applicable website.

Accessing Your Information

We offer consumers nationwide the option to request certain information about our collection and use of your personal information over the past 12 months. You may only make a verifiable consumer request for access twice within a 12-month period. Note that due to its sensitivity, we will only provide you with prescription-specific data if you can provide us with the related BIN, PCN, group number, and member ID.

Cancelling Your Subscription

In the event that you cancel or suspend a subscription service with us, we may still use the information about your use of our Services for record-keeping purposes, to improve our Services, to provide you with discounts, and to market to you (unless you have opted out).

Changes to this Privacy Policy

We may make changes to our privacy policy from time to time. When we do so, we will post the revised privacy policy on our website. Please check the revision date at the top of this page to determine if the policy has been modified since you last reviewed it. The modified privacy policy will be effective immediately upon posting on the service. Your continued use of the Services after the posting of the modified privacy policy constitutes your agreement to abide and be bound by it. We encourage you to periodically review this page for the latest information on our privacy practices. If you object to any modification, your sole recourse is to stop using the Services.

Contacting GoBLue Card

Please address comments or questions to us about this privacy policy via phone by calling 866-519-7667. We are available every day (excluding holidays), from 8 am to 7 pm CST. 

GoBLue Card by Affordable Family Health Services, Inc..

9 Dunwoody Park Ste 106
Atlanta, GA 30338
USA